With more than 4.2 million social media users currently active, it is easy to see that social media is an essential tool for businesses. Social media should be an important part of your digital marketing strategy, or your business will miss out on an effective, fast and inexpensive way to interact with customers. In this blog, we will examine the many ways social media can help you engage with your audience and grow your business overall.
1) Increase brand awareness
Not only is social media a great way to connect with your audience, it is also a great way to reach new and targeted customers. With over half the world’s population using social media, it is highly likely you will increase your brand’s awareness when being present on social media. Platforms such as Twitter, Facebook and Instagram are natural places to expand your brand awareness. 83% of Instagram users say they discover new products on the platform, reinforcing how influential social networks can be on your brand’s awareness. Adding to this, 200 million active Instagram accounts use the explore page daily, which is where your business is likely to be discovered.
2) Increase traffic to your website
Social media profiles provide visible places for you to enter information such as your website. This allows your audience to easily gain access to your website with just one tap. The key ways to drive traffic to websites is through social media posts, ads and posting content that promotes your website. Another way to increase traffic is to participate in social chats, as this increases your visibility, grabs attention from readers and drives traffic to your website.
3) Generating leads
Social platforms are a great way to generate leads. This is because it provides a low-commitment and easy way for potential customers to express interest in your business. When using other methods to generate leads, businesses may ask for a lot of information from you, this can defer potential leads who are undecided, as they may feel they need to commit to their initial interest. Generating leads is a very important advantage of social media, so many networks offer specifically designed advertising formats for collecting leads.
4) Engaging with customers
Social media allows your business to interact directly with customers and also allows customers to interact directly with you. Social messaging apps allow easy communication between customers and businesses. This could be a way for customers to easily contact a business with an order enquiry, a query, a positive comment or a review. A way to keep your customers engaged is to stay active with your social media page, for example, by responding to comments by customers.
Insights allows businesses to understand their customer base better. Demographics such as age are shown in your insights which can help you personalise your content which will increase engagement. Additionally, you can even gather information on when your followers are most active, therefore meaning you can post your content at these times in order to maximise interactions.